sham - Dictionary definition and meaning for word sham
sham sounds like scam...both have almost the same negative meaning..
if u have some shame u wud not sham
sounds like "scam" and in a scam you pretend a lot of things.
SHAM and FRANK are antonyms. While sham means to fake something, frank is to be clear and truthful about it.
Sham <-> Scam .. You have to pretend that the HAM that you are selling is made up of processed cheese .. That means you are shamming to lure customers .. What a dirty scam! Playing with religious sentiments!