revelry

Sounds like "jewelry". You buy jewelry when you are in revelry.

Opposite of RIVALRY; In RIVALRY, you fight, in REVELRY, you celebrate i.e merrymaking.

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wat happens when u have a victory over rivals---revelry(boisterous merrymaking )

r(-ve) + evelry(sounds evilry) >>> when evil is defeated or finished, there is merrymaking and happiness all around..

Beverly Hills is replete with Reverlies