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    ploy

    ploy - Dictionary definition and meaning for word ploy

    Definition
    (noun) an opening remark intended to secure an advantage for the speaker
    Synonyms : gambit
    Definition
    (noun) a maneuver in a game or conversation
    Synonyms : gambit , stratagem
   Mnemonics (Memory Aids) for ploy

ploy sounds like employ..so you employ people in your company to gain advantage over other companies.

looks like "play". When you play something you apply tactics to gain advantage.

ploy is plot

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